The Future of Finance & Trade in Africa site logo

The Future of Finance & Trade in Africa

 

Curtis Smith

Curtis Smith

Curtis Smith

Founder & CEO, The African Tourism Union (ATU)

With over 34 years of entrepreneurial and executive experience, I am a dedicated Pan-Africanist committed to elevating Africa’s global presence in tourism, trade, and investment. My passion lies in creating programs and partnerships that connect Africans worldwide, fostering economic growth and cultural exchange.

Current Role: Founder & CEO, The African Tourism Union (ATU)

As the driving force behind ATU, I lead a coalition of 25 African countries, working directly with embassies, ministers of tourism, trade, and economic development to position Africa as a premier global destination. Through strategic advisory services and high-impact partnerships, ATU promotes sustainable tourism, attracts international investment, and enhances trade opportunities between Africa and the diaspora.

Accomplishments & Expertise

  • Strategic Business Development – Expert in forging financial partnerships, branding strategies, and securing corporate sponsorships.

  • Major Events & Projects – Led and contributed to renowned initiatives, including:

    • Baltimore Grand Prix & AFRAM Festival – Large-scale entertainment and cultural events.

    • Howard University Homecoming (2011 & 2012) – Landmark events at the stadium.

    • World-Famous Rucker’s Tournament (NYC) – Iconic sports and entertainment festival.

    • Russell Simmons Urban Fashion Awards & Def Poetry Jam – Groundbreaking cultural showcases.

    • Chris Aire Jewelry Fashion Show (NY Fashion Week) – The first-ever jewelry-focused runway show.

    • Corporate Sponsorship & Museum Collaborations – Partnered with National Great Blacks in Wax & Reginald Lewis Museums on fundraising and sponsorships.

  • Innovator in Tech & Gaming – Organized the first Video Game Convention in Washington, D.C., attracting 19,708 attendees.

Past Executive Experience

  • Director of Sales & Marketing – WorldCom (NYC) (2000 – 2012)

  • Investment Banker – Strategic Assets (Wall Street) (1990 – 1999)

    • Held Series 7, 63, 4, and 6 licenses, demonstrating expertise in financial markets and investment strategies.

I bring a dynamic, results-driven approach to every project, ensuring impactful connections between Africa and the global market. Let’s build the future of African tourism, trade, and investment—together.